Today, any vehicle data coming in and out of consumer vehicles go through OEMs, making the OEM the data’s gatekeeper and giving the OEM control over who has access, how the vehicle data is accessed and how much access costs – not the vehicle owner.

RUMBLE IoT and the Auto Care Association support a solution that gives the vehicle owner control over their vehicle data and which provides security, privacy, choice, safety, and a level playing field for the marketplace. We support a solution that enables an open infrastructure, where the vehicles of the future can “talk” to infrastructure components such as roads, traffic lights, emergency vehicles and other vehicles, which results in safer and more efficient roadways. 

The Auto Care Association hired RUMBLE to develop a solution that can provide vehicle owners that freedom of choice and control over their data.

Why is Vehicle Data Important?

As you drive, your car gathers data about your location, driving behavior, vehicle health, and more.

“A car can generate about 25 gigabytes of data every hour and as much as 4,000 gigabytes a day, according to some estimates.”

This can be used in a variety of useful ways, from knowing if your car needs maintenance to connecting to a smart streetlight.

In reality, you don’t own your vehicle data today.

71% of consumers assume vehicles owners have direct access to their vehicle’s data. They’re Wrong.

Only car manufacturers control who sees your vehicle telematics data and how it’s used.

The data trove in the hands of car makers could be worth as much as $750 billion by 2030, the consulting firm McKinsey has estimated.

Not controlling our car’s data could cost you money in repairs and maintenance. Because auto manufactures control the telematics data on each vehicle, they could limit where you can take your car for service, leaving you with limited, inconvenient, or more expensive options.

RUMBLE Develops a Secure Vehicle Interface (SVI)

The Auto Care Association approached RUMBLE to help solve this problem by creating an application called Secure Vehicle Interface, or SVI. Working with Auto Care, RUMBLE leveraged our expertise managing disparate types and sources of data to construct the first prototype SVI application. The Secure Vehicle Interface application provides a standardized, secure design for vehicle data to be shared with third parties at the owner’s discretion.  The SVI translates the vehicle’s data into a common language understood by third parties and creates a secure system to share that data. This application would give consumers the power over the data that they desire.

Take Ownership of your Vehicle Data. Sign the Petition.

But this isn’t available yet. Join the petition to get control of your vehicle data. 

The Auto Care Association’s campaign Your Car. Your Data. represents the interest of individual car owners and the independent shops that support them.

Anyone who feels you should own your car’s data should join RUMBLE IoT and the Auto Care Association by signing the petition today.  

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