As part of The StartUp Magazine’s  ongoing Female Founders  series, The Startup Magazine asked RUMBLE CEO and Founder Terri Foudray, for her views on the continued digitization of our physical world. Terri holds the premise that technology is a great disrupter – and no area more so than the launch of the Internet of Things. However, digitizing objects to create “smart products” for our daily work and home lives has created some last-mile challenges that have threatened to derail the promise of IoT.

Ms. Foudray is a dynamic thought leader in the IoT space, founding her IoT company, RUMBLE to integrate Edge computer solutions and help solve the IoT performance shortfall. Terri is a strong STEM advocate and an active member of the advisory board for CompTIA’s Advisory Council.

In the article below, Terri offers her views on the need for effective management and harnessing of the reams of data produced by smart objects in the emerging smart world.

The promise of the Internet of Things, or “IoT” was one of connection. Specifically, IoT was projected to connect more than 50 billion objects generating about 80 zettabytes of data. The reality, however, is far different. While connection has happened, we are still far from that mind-boggling 80 zettabyte projection. Does that mean the IoT is not real or useful?

Not at all.

Read the article titled IOT, Bridging the Performance Process Gap for more on CEO Terri Foudray’s viewpoint.

Kansas City Internet of Things (IoT) systems integrator RUMBLE is forging its market leadership in promoting understanding and adoption of the Industrial Internet of Things (IoT) and in the process, shines the spotlight on the Kansas City-St. Louis corridor’s emerging tech innovation leadership.

In May 2018, RUMBLE CEO and Founder, and IoT expert, Terri Foudray, was the first Kansas Citian appointed to the Smart Cities / IoT Advisory Council for CompTIA, the world’s largest trade association for the global technology industry. This invitation-only international council provides vision and guidance to businesses around the world regarding the adoption and advancement of IoT.

According to Annette Taber, CompTIA SVP, Industry Outreach, the Smart Cities/IoT Council plays a critical role in the future of IoT.

“IoT is beginning to touch so many parts of our lives, from food production to power consumption to traffic management—and we’re just getting started,” she said. “CompTIA’s IoT Advisory Council is committed to helping companies develop the resources and skills necessary to build the IoT solutions that improve people’s lives.”

Following Foudray’s appointment to the Council, the appointment of four more Missouri tech influencers has resulted in Missouri having the largest representation on the IoT Advisory Council today. Other area tech leaders on the Council now include: Brandon Fuhr –  Director, Channel Programs for Coolfire Solutions in St. Louis; Tim Sylvester – Founder & CEO of Integrated Roadways in Kansas City; David Eckell, National Market Manager for Graybar in St. Louis; Mike Grigsby – Smart Cities & Connected Communities for Cisco in Kansas City. The predominance of Missourians appointed to this international Advisory Council is a further validation of the area’s depth of leadership and talent.

“The fact that we have the largest representation on this forward-thinking leadership body validates the Midwest as a top tech innovation center,” said Foudray. “Our area is rich in talent and entrepreneurs, and through our involvement, we have the opportunity to make a tremendous impact on the emerging technology landscape, particularly as it pertains to the Internet of Things and its influence on the world.”   

RUMBLE is an IoT systems integrator that helps businesses architect and deploy end-to-end solutions that drive real-time performance improvement in manufacturing, transportation, healthcare, and utilities/energy. The company was recognized earlier this year for its leadership in driving adoption of IoT, receiving the first-ever IoT Solution Deployment Leadership Company of the Year award by Compass Intelligence, a market acceleration research and consulting firm. RUMBLE regularly hosts IoT education events and co-founder Perry Lea’s comprehensive book on end-to-end IoT solution architecture, Internet of Things for Architects, is used to teach IoT at Columbia University and is a best-seller on Amazon.

“It’s been reported that the market for connected devices, or IoT, hasn’t taken off as quickly as many had expected,” Foudray said. “The reason for that is there are very few companies or people that know how to successfully architect and implement IoT. It is a very complex end-to-end technology. Acceleration will continue to lag expectations until there are more companies like RUMBLE that can help businesses successfully adopt IoT and realize its benefits and return on investment.”


RUMBLE, founded March 2018, is an IoT systems integrator that architects and deploys end-to-end IoT solutions which dramatically improve operational efficiencies, reduce costs and increase revenues in manufacturing, transportation, healthcare, and utilities/energy. Utilizing leading-edge technology, the RUMBLE team helps clients access their critical data in real time and turn it into actionable intelligence to improve performance. RUMBLE provides unparalleled experience and technical expertise to help transform businesses and help them stay ahead of the competition. Visit

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Media Contact: Cindy Parks