The Industrial Internet of Things or IIoT adoption is on the rise. Yet, according to a recent IndustryWeek survey, skepticism is among the factors that continues to hold back adoption, particularly in manufacturing.

“In the next decade, data—or rather, getting the most out of your data—could be the one thing keeping you in business.”
-IndustryWeek IIoT Survey August 2019

RUMBLE CEO, Terri Foudray, was interviewed by IndustryWeek to share why she thinks IIoT adoption isn’t running more smoothly.

We agree that IoT can be complex and frustrating for the subject matter expert trying to manage a transformation process with internal resources. According to Terri, having the right partners is key to success.

“An experienced IIoT System Integrator has the experience to identify resources required for a complicated integration, source those resources and organize a project that runs to completion and delivers the expected value. Manufacturers should expect smooth seamless project integrations that keep them involved and imbued with the sense of ownership that is critical for long-term success.”

The latest version of the Gartner Hype Cycle for Emerging Technologies, just released last month, shows that IoT integration has not peaked yet, which we think is consistent with the findings in the IndustryWeek survey.


Terri Foudray, Founder and CEO of RUMBLE, recaps an exciting week at IOT World in Santa Clara, California. All the giants in the industry were here sharing learning and discussing what is on the horizon. It’s all about data and its power to drive revenue, increase efficiency. She met one business after another who are full-on engaged in providing their customers with point solutions in IoT. They are a platform, a security service, a communications tool, a sensor, a data management service, or another piece of the complete picture. Whether it is Smart Cities, Manufacturing, Transportation, Healthcare, or any other industry, organizations are adopting IoT solutions and those that aren’t, will be left behind.


Internet of Things World kicked off at the Santa Clara Convention Center May 15th with a lineup of powerhouse speakers. The message was clear and consistent, the Internet of Things (IoT) is not only here, it is driving change and improving business across all industries. Data is power and those who know how to use it, will win!

Avnet’s Vice President, Internet of Things, Lou Lutostanski, spoke on IoT in Action: De-risking IoT for Market Deployments. We ran into each other in the hall after his presentation and we talked about how RUMBLE could partner with Avnet utilizing our situational intelligence software, the Ronin Platform from Coolfire. He asked me if my friends have any idea what I am talking about when I tell them what I do? My response: not really. We both laughed and knew we had found kindred, geeky souls in each other. What Lou and I agree on is that architecting a solution in IoT is not easy and not for the unqualified. It is complex and can be costly if things go wrong. And, it always needs to start with a business solution.

Russ Benson, Vice President, IT, Boeing, spoke about the fact that Boeing didn’t invent flight, but they have reinvented it many times since then. Everything is connected in the Boeing engines and prescriptive analytics is their focus. Juan Perez, Chief Information & Engineering Officer at UPS, has gone from being a UPS driver in Beverly Hills 90210 (no kidding!) to running their data value stream. Juan said that UPS is a technology company that happens to deliver packages. Using data to decrease driving distance for each UPS driver by one mile a year is worth $50M annually.

Tony Shakib, General Manager, Internet of Things and Intelligent Cloud, Microsoft, talked about the recent announcement of Azure IoT and the significant advantages it presents to companies building IoT solutions in the cloud with much of the necessary tools already present. He said Microsoft is doubling down year-over-year on IoT and that it is one of Microsoft’s top priorities.

Bob Bennett, Chief Innovation Officer for Kansas City (RUMBLE’s hometown), was part of a Smart Cities panel that included representatives from San Francisco and Portland. Bob made the point that he is not interested in tech for tech sake. It all has to start with a benefit for the citizens of Kansas City and result in his 16- year-old daughter choosing to live in the area when she grows up because the metro delivers the connected world she has come to expect.

I saw one person sitting by himself and went up to introduce him to Rumble. He turned out to be Markku Moilanen, Head of IoT Industry Partner Marketing for Ericsson. He’s a big deal! You bet I’ll be following up with him to see how we might work together. I also met Douglas Standley, CEO niolabs. Doug is a recognized leader in the design of disruptive technology innovation strategies and new ventures. At nio, he’s built an exceptional team and patented architecture that enables advanced, streaming logic and actuation to be distributed throughout any system and architecture: chip-to-cloud, peer-to-peer, or client-server.

I also met Daniel Obodovski, author of The Silent Intelligence, which is a book about the Internet of Things phenomenon. Daniel’s technology firm, of the same name, consults with companies to help them succeed in technology commercialization and deployment and leveraging the value of data. We also connected with Franco Potepan, Director, Product Management for Eurotech, a frequently featured speaker in high level IoT focused events. And, Peter Orban, Chief Commercial Officer for Augmate, which empowers enterprise IT to securely manage IoT and wearable devices. These people are huge in this industry! The list goes on and on. The fact is, if you want to play in this fast-changing, industry-revolutionizing space, you’ve got to be meeting these people and engaging them. We are and will continue to do so.

It’s all about the data, baby: collecting it, transferring it, organizing it, analyzing it, protecting it, and making decisions from it. Everyone at IOT World fits into one of these categories, or more, with the exception of the back-massaging device I got talked into buying. There are big companies including AWS, Microsoft, SAP, Juniper, Verizon, Avnet, Google Cloud, Mastercard, and T Mobile. And there are smaller companies here like Jerasoft Limited that provides IoT billing solutions for providers, or HarperDB . I’d read about HarperDB’s launch about a year ago and thought they were cool, and here they were in person! They named their company after one of the founder’s dogs.

All these businesses are full-on engaged in providing their customers with point solutions in IoT. They are a platform, a security service, a communications tool, a sensor, a data management service, or another piece of the complete picture. If you are into IoT, really, you are here. Whether it is Smart Cities, Manufacturing, Transportation, Healthcare, or any other industry, organizations are adopting IoT and those that aren’t, will be left behind.

There are not any companies, other than Avnet, doing what we do at RUMBLE. There are no companies besides RUMBLE who have distinguished authors like Perry Lea, The Internet of Things for Architects, working with them. There are a few custom software development companies here, but they are not IoT engineers and implementers. As they say, we are outstanding in our field, literally standing in our field by ourselves!

We are excited to be interacting with these industry giants. IoT World 2018 lived up to expectations and delivered new partnerships, learning, and challenges for the RUMBLE team. We continue our quest to bring the best of IoT, Data Enabled Performance Improvement, Robotics, Blockchain, and other cutting- edge solutions to our clients. Let us know what we can do for you!