As part of The StartUp Magazine’s  ongoing Female Founders  series, The Startup Magazine asked RUMBLE CEO and Founder Terri Foudray, for her views on the continued digitization of our physical world. Her premise is that technology has been a great disruptor – and no area more so than the launch of the Internet of Things. However, digitizing objects to create “smart products” for our daily work and home lives has created some last-mile challenges that have threatened to derail the promise of IoT.

Ms. Foudray is a dynamic thought leader in the IoT space, founding her IoT company to integrate Edge computer solutions to help solve the IoT performance shortfall. She is a strong STEM advocate and an active member of the advisory board for CompTIA’s Advisory Council.

Below she offers us her views on the need for effective management and harnessing of the reams of data produced by smart objects in the emerging smart world.

The promise of the Internet of Things, or “IoT” was one of connection. Specifically, the IoT was projected to connect more than 50 billion objects generating about 80 zettabytes of data. The reality, however, is far different. While connection has happened, we are still far from that mind-boggling 80 zettabyte projection. Does that mean the IoT is not real or useful?

Not at all.

Read the article titled IOT, Bridging the Performance Process Gap for more on CEO Terri Foudray’s viewpoint.

Internet of Things (IoT) technology is poised for a breakout year in 2020 as companies in the early majority market segment begin to invest in IoT-related projects. A major hurdle for these efforts is the chronic shortage of technologists who understand the specialized non-IP networks often used for data collection from sensors on the edge. In addition, few security experts are familiar with techniques used to secure networks when hundreds or even thousands of edge devices are connected through non-IP networks, each providing a unique attack surface. RUMBLE IoT CEO Terry Foudray comments on these issues and offers some potential solutions for companies in this article.

Today, any vehicle data coming in and out of consumer vehicles go through OEMs, making the OEM the data’s gatekeeper and giving the OEM control over who has access, how the vehicle data is accessed and how much access costs – not the vehicle owner.

RUMBLE IoT and the Auto Care Association support a solution that gives the vehicle owner control over their vehicle data and which provides security, privacy, choice, safety, and a level playing field for the marketplace. We support a solution that enables an open infrastructure, where the vehicles of the future can “talk” to infrastructure components such as roads, traffic lights, emergency vehicles and other vehicles, which results in safer and more efficient roadways. 

The Auto Care Association hired RUMBLE to develop a solution that can provide vehicle owners that freedom of choice and control over their data.

Why is Vehicle Data Important?

As you drive, your car gathers data about your location, driving behavior, vehicle health, and more.

“A car can generate about 25 gigabytes of data every hour and as much as 4,000 gigabytes a day, according to some estimates.”

This can be used in a variety of useful ways, from knowing if your car needs maintenance to connecting to a smart streetlight.

In reality, you don’t own your vehicle data today.

71% of consumers assume vehicles owners have direct access to their vehicle’s data. They’re Wrong.

Only car manufacturers control who sees your vehicle telematics data and how it’s used.

The data trove in the hands of car makers could be worth as much as $750 billion by 2030, the consulting firm McKinsey has estimated.

Not controlling our car’s data could cost you money in repairs and maintenance. Because auto manufactures control the telematics data on each vehicle, they could limit where you can take your car for service, leaving you with limited, inconvenient, or more expensive options.

RUMBLE Develops a Secure Vehicle Interface (SVI)

The Auto Care Association approached RUMBLE to help solve this problem by creating an application called Secure Vehicle Interface, or SVI. Working with Auto Care, RUMBLE leveraged our expertise managing disparate types and sources of data to construct the first prototype SVI application. The Secure Vehicle Interface application provides a standardized, secure design for vehicle data to be shared with third parties at the owner’s discretion.  The SVI translates the vehicle’s data into a common language understood by third parties and creates a secure system to share that data. This application would give consumers the power over the data that they desire.

Take Ownership of your Vehicle Data. Sign the Petition.

But this isn’t available yet. Join the petition to get control of your vehicle data. 

The Auto Care Association’s campaign Your Car. Your Data. represents the interest of individual car owners and the independent shops that support them.

Anyone who feels you should own your car’s data should join RUMBLE IoT and the Auto Care Association by signing the petition today.  

Overland Park-based RUMBLE IoT applied its expertise in gathering data across disparate sources and types to extract telematics from large trucks including firetrucks, ambulances and other public emergency vehicles.  The solutions initial deployment is in St. Louis for use on public safety vehicles. 

As part of a new program targeted to boost public safety for communities across the USA, AT&T FirstNet, Fleet Complete, Cradlepoint, and RUMBLE IoT joined forces to develop the end-to-end FirstNet Ready™ In-Vehicle Network Solution.

The telematics will be delivered to the Cloud using AT&T FirstNet. FirstNet is the public safety communications platform available in the United States and provides secure, efficient communications to public safety organizations nationwide. 

The solution provides near real-time insights into critical fleet and in-field first responder activities, their location and vehicle status information. These insights provide improved situational awareness, efficiency and safety for first responders and public safety fleets.

With this solution, first responders get a holistic solution that helps them stay better connected to their workers and vehicles while keeping communities and citizens safer.  For instance, dispatchers gain first-hand visibility if a fire truck breaks down on the way to a call or if an ambulance is involved in an accident and delayed or disabled. 

Once installed, public safety agency administrators can remotely track vehicles in the field, obtain live engine diagnostics, get accident notifications, track driver behavior and safety and check sensors to monitor maintenance needs, fuel consumption and more.  Additionally, the solution provides in cab coaching and feedback to drivers to improve their safety performance.

RUMBLE IoT delivers solutions that allow real-time decisions to be made where the work is happening – on the edge – in transportation, utilities, manufacturing and healthcare.  For more information, contact us, visit or call 800-926-0556.

The Industrial Internet of Things or IIoT adoption is on the rise. Yet, according to a recent IndustryWeek survey, skepticism is among the factors that continues to hold back adoption, particularly in manufacturing.

“In the next decade, data—or rather, getting the most out of your data—could be the one thing keeping you in business.”
-IndustryWeek IIoT Survey August 2019

RUMBLE CEO, Terri Foudray, was interviewed by IndustryWeek to share why she thinks IIoT adoption isn’t running more smoothly.

We agree that IoT can be complex and frustrating for the subject matter expert trying to manage a transformation process with internal resources. According to Terri, having the right partners is key to success.

“An experienced IIoT System Integrator has the experience to identify resources required for a complicated integration, source those resources and organize a project that runs to completion and delivers the expected value. Manufacturers should expect smooth seamless project integrations that keep them involved and imbued with the sense of ownership that is critical for long-term success.”

The latest version of the Gartner Hype Cycle for Emerging Technologies, just released last month, shows that IoT integration has not peaked yet, which we think is consistent with the findings in the IndustryWeek survey.